eddieTM
Website management system striking the balance between design and control
Eddie is for people who want to actively engage with their market. People who need to change their website at a moment’s notice– but without compromising design or legal compliance. Independent people, who nevertheless value having somebody to turn to when they need support.
With its rich features and flexibility, Eddie will help you build a superlative web presence for your business. It includes all the professional design, authoring and publishing tools needed to produce dynamic and sophisticated websites. Eddie will be tailored to the specific requirements of your business today but will readily grow to meet future opportunities.
Eddie gives you websites with the 3 important C’s: creativity, control and compliance.
Creativity
Designation’s designers work closely with your team to establish the right identity for your website. We run workshops to establish the projects objectives, audience needs and market context. Next we produce a range of creative options. A final look and feel is then developed, while our technical team design any bespoke functions for your approval. These are all then integrated into Eddie, our core site manager software. We apply state-of-the-art technologies to ensure ease of use, search engine optimisation, legal compliance and scalability.
Control
Eddie is a website manager that gives you control of all the content on your site without compromising your company’s brand values. Eddie is also a powerful e-marketing tool enabling you to maximise visibility and communication with your customers. Individual pages can be optimised for search engines. With it you can manage and interact with your on-line community using a combination of membership, email and marketing modules. With Eddie’s help, you can also confidently manage membership, private areas, news and events. Training, on-line and paper based documentation all provide a wealth of support for you and your team to quickly grow your business.
Continuity
Creating a web presence for your business requires monitoring and management. Designation picks up some of the key tasks to ensure that you're not left with a great website, but no visibility, or support to take it to the next level. Shortly after launch Designation can inform the search engines of your site's existence, and set up a regular traffic report. Our help desk provides your team with business hours and email support, though as Eddie websites are normally hosted under licence on one of Designation's dedicated servers in state-of-the-art facilities in London Docklands the conversation can usually be focussed on reviewing successes and advising you on how to prioritise and manage your goals for the future.
CASE STUDIES
Demelza House Children's Hospice
Designation is helping the fundraising team at Demelza House
transform the way they talk to their customer base. The integration of
credit card facilities allow much needed donations to be made online.
The addition of an online shop also helps generate income for the hospice.
http://www.demelzahouse.org
Slough Arts Development
Designation worked with the Arts Development Team, Slough Borough Council, to create the *artsinfo online brand, with the aims to inform, educate and spread the enjoyment of art. The website is quickly becoming a key resource for artists in Slough.
http://www.slough.gov.uk/arts
Wired Berkshire
Wired’s brief is simple. Create opportunity for its 400+ members. Designation was commissioned to develop its new brand, and whilst adhering to strict Bobby A compliance, create a beautiful and efficient website, with event, membership and directory management tools.
http://www.wiredberkshire.com
Performance Unlimited
PU provides high value senior management coaching using NLP methodology. However their global aspirations were not matched the by quality of their branding material. Designation have now developed a superb brand presence for PU, and with Eddie under the bonnet, their plans to set up satellite offices around the world are well under way.
http://www.performance-unlimited.biz
For more information please ring 0845 166 1077, or send email to eddie@designation.com
