If you were asked to brand a month, which one would you choose? Surely not wintry, diminutive February. It can't even decide how long it is!
But not so fast. Think about it - you want your month to stand apart from the others. Can you easily tell July and August apart, for example? Same length, holiday season, warm, not much difference really, is there?
But February, well, it's totally unique. Short, a nice neat 4 x 4 of a month. Exactly four weeks long. Except when it isn't, of course. The only month to change its length. Then it has Valentine's Day, making it a romantic month.
So the question isn't which is the best month and which is the worst - that isn't the point – but which one is most different from the others. And there can really only be one contender for that title. Feb. It's fab! As they say, size isn't everything.
So enjoy February while it lasts – it's not around for long.
Nigel Penn-Simkins 0118 951 9450
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