Alright, so that was the noughties. What will happen in the, er, whatever the next ten years are called. Never mind, the last ten years whizzed by so it will the twenties before we know it and we can start labelling the decades again.

But will we think of this time differently because it has no label? Naming isn't just about differentiating one product from another; it affects how we feel about the product. If Chanel No.5 was just known by a chemical formula, it really wouldn't seem to smell so sweet, to borrow from last month's edition.

Surely we can think of something? Go on, give me your suggestions at blog.designation.com even if they're a bit risqué, or do I mean naughty?

Happy New Year!

Nigel Penn-Simkins 0118 951 9450